Roz Rushfirth

Key Account Director

Roz Rushfirth

Bio

Joining Anchor Group Services in February 2011, Roz has been a driving force behind the growth and success of the company’s cleaning division. With over 30 years’ experience in the cleaning and facilities management sector, Roz brings deep operational knowledge, commercial insight, and a pragmatic leadership style to her role.

Starting her career within local authority services before moving into the private sector, Roz joined Anchor as an Assistant Operations Manager when the cleaning division was still in its early stages. Since then, she has progressed through multiple senior roles, playing a pivotal part in shaping service delivery, commercial models, and operational standards nationwide. Today, as Head of Cleaning and Key Account Director, she provides strategic oversight across Anchor’s cleaning portfolio while maintaining hands-on involvement with key sites including MediaCity, the Percy Hedley Foundation, and St John’s Shopping Centre in Liverpool.

Known for her calm, solutions-focused approach and strong people leadership, Roz acts as a trusted escalation point for clients and operational teams alike, supporting nearly 100 cleaning contracts across the UK. Her passion for innovation, sustainability, and continuous improvement continues to influence how Anchor delivers high-quality, value-driven cleaning services.

Credentials

  • 30+ years’ experience in the cleaning and facilities management sector
  • Senior leadership roles across public and private sector organisations
  • IOSH qualified
  • Extensive experience progressing operational teams through mentoring and development

Achievements

  • Led and retained the MediaCity cleaning contract since 2019 – the longest-running cleaning provider at the site to date
  • Successfully mobilised and integrated large-scale contracts, including St John’s Shopping Centre, Liverpool
  • Delivered significant cost efficiencies for clients through detailed contract reviews and service optimisation
  • Played a key role in embedding sustainable cleaning practices across Anchor’s cleaning division
  • Nominated and supported award-winning sites, including St John’s Shopping Centre achieving Platinum Loo of the Year status

Expertise

  • Cleaning operations and service optimisation
  • Contract reviews and commercial efficiency
  • Large-scale mobilisations and transitions
  • High-footfall and complex public environments
  • Sustainable cleaning solutions and innovation
  • People leadership, mentoring, and team development

Hobbies & Interests

Golf.

Fun Fact!

Golf, cheese, and wine neatly sum Roz up – though if there’s a golf course involved, she’s always happiest there.

Roz's Articles include ...

Preparing your soft services team for Summer

Preparing your soft services team for a busy summer

Preparing your soft services team for a busy Summer.
June 24, 2024
by Roz Rushfirth
Key Account Director
Cleaning Strategy

Creating an effective cleaning strategy for a large retail space

Any successful strategy requires an equally successful team and...
January 11, 2023
by Roz Rushfirth
Key Account Director