- Call Us on 01244 354 700
Within 4 months of implementation tariff payment revenues had increased by almost 25% and Christmas 2019 recorded the highest ever revenue total at the retail park. Within the same period PCN enforcement income was reduced by 46% and the number of PCNs being issued per month were reduced by 69%. A more ethical approach to enforcement resulted in a higher payment percentage and more sustainable client income.
The average footfall increase over the period resulted in an average footfall increase of 47% and a peak year on year increase of 73%. The car park has continued to go from strength to strength and another record footfall and revenue was achieved again in December 2024.
The car park now welcomes 1.2 million more vehicles per year than it did in 2019.
As a result of overzealous enforcement and underhanded tactics, the location had become notorious within the industry and customers were beginning to stay away from the retail park. The equipment needed upgrading due to its age and limited functionality and there was little appetite from the incumbent operator to undertake the upgrade.
The car park was still operating on a cash only basis, failing to take advantage of the range of card, contactless and app based payment methods available to enhance the customer experience when parking at the retail park.
The issues the client was encountering included:
Beyond the day to day management of the car park operation, it is also Ocean Parking’s responsibility to maximise revenue, manage contractors and suppliers and introduce new revenue generating partnerships.
Ocean Parking proposed a solution which saw us take ownership of all aspects of the car park operation and although working directly for the asset owner also aligning our wider objectives with the retail park operation and reporting on a day to day basis to the Client Management team.
In addition to the the modernisation of the car park equipment, Ocean Parking also worked with Anchor’s security leadership to transform traditional car park operatives into an integrated retail security team, significantly enhancing the safety and security of the location at no additional cost to the client.
Your challenges are our challenges. We tailor our services to meet your specific needs.
Connect with a member of our team to discuss the possibility of working together.
Anchor Group Services
Carlton House,
Chester Business Park,

Chester

CH4 9QE
Anchor Security Services Ltd holds the SIA approved contractor status for the provision of Security Guarding, CCTV Public Space Surveillance and Key Holding services. It is a company registered in England and Wales. Company Registration No. 2548101 whose registered office is at Carlton House, Chester Business Park, Chester CH4 9QE.
