Case Study

BMA House, London

BMA House is the Grade II listed headquarters of the British Medical Association, located in Tavistock Square, London. The site supports over 190,000 members, operates as a multi-tenanted workspace, and hosts more than 500 events each year, including conferences, weddings, filming, and major medical gatherings.

Results

happy
enhanced
engagement
recomend
strategic
security posture
foh
better
FOH experience

1. Enhanced Engagement & Team Development

By strengthening welfare, training, and leadership interaction, Anchor helped build a more confident, motivated and empowered team. A winning team where Anchor All Stars awards have been presented and one where the local Management and Supervisor team play an active role in delivering the monthly client KPI reviews.

2. A More Confident, Future-Ready Security Posture

The BMA benefitted from a more strategic approach to preparedness, offering improved assurance around risk management and operational resilience.

3. Front-of-House Experience Aligned with a Premier Venue

The visitor journey now reflects the expectation associated with a renowned heritage site and a leading national membership body.

The Problem

When Anchor began its partnership with the BMA in December 2023, the organisation saw an opportunity to further enhance its security presence, uplift the front-of-house experience, and build a more integrated, resilient operational model across a complex and prestigious site.

The key areas we identified for development included:

Expanding Strategic Security Insight
In close proximity to Euston Station, BMA House’s profile as a high-visibility landmark created an opportunity to adopt a more forward-thinking, risk-aware approach to security and resilience.
Strengthening Employee Support & Development
With a committed team already in place, there was scope to invest in additional welfare structures, development pathways, and more consistent leadership engagement.
Enhancing Front-of-House Experience
The organisation aspired to deliver a visitor experience that matched the building’s heritage and high standards, presenting an opportunity to elevate customer service and operational coordination.
Evolving Security Planning for a Dynamic, High-Demand Environment
The scale and variety of events, combined with the site's national significance, presented the chance to implement sophisticated, adaptable security models to support both day-to-day operations and unpredictable public activity.

The Solution

1. Individual Consultations & Bespoke Development Plans

In preparation for the transfer Anchor conducted personalised consultations with all transferring colleagues, creating tailored learning and development plans to maximise staff strengths and ensure a confident, supported transition.

2. Enhanced Security Strategy & Resilience Framework

In partnership with our in-house security consultancy capability via PAL Protect, Anchor introduced:

  • Comprehensive threat assessments which continue to be reviewed on a regular basis
  • Dynamic readiness and scenario planning
  • Surge capability for high-profile events
  • Advanced surveillance and protective measures

This approach enabled BMA House to adopt a proactive, intelligence-led model that matched the importance and visibility of the site.

3. Customer-Experience Transformation at Reception

Non-licensed front-of-house teams were upskilled through Anchor Academy training to deliver a service standard reflective of the building’s prestige and the expectations of BMA members and visitors. Simple, but effective ideas such as the team wearing name badges with the national flags of spoken languages has helped visitors connect the team in a more connected way, along with mindful hosting to ensure visitors when appropriate are welcomed at the door, and walked to the reception desk.

4. Scalable Support for 500+ Annual Events

Anchor demonstrated the ability to flex resources seamlessly around the venue’s extensive event schedule, ensuring consistent, high-quality service across everything from corporate meetings to nationally significant functions.

5. Leveraging Anchor Insights to Enhance Transparency & Performance

Introducing Anchor Insights for BMA

Anchor Insights is a real-time, interactive operational intelligence platform which provides a bespoke dashboard that allows the BMA to:

  • View live operational data
  • Monitor service performance, hours, welfare calls and compliance
  • Identify risks early and prevent issues before they escalate
  • Access transparent evidence used to manage delivery

Through a collaborative, opportunity-led approach, Anchor Group Services and the British Medical Association have strengthened the security, visitor experience and operational resilience of one of London’s most iconic headquarters. The transformation reflects a shared commitment to excellence. Enhancing the service experience for staff, members, and the thousands of guests who pass through BMA House each year.

QuoteMarks-top
We chose Anchor because of their overall approach to employee engagement and wellbeing and their willingness to align with our own guiding principles. The partnership with Anchor has been a huge success so far.
Hannah Robinson
Venue Manager, BMA House
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